Medicare Shopper

Medicare Shopper enhancement is an initiative to re-imagine the current Medicare shopping journey in order to provide a more personalized experience. It's a cross-functional collaboration that impacts multiple areas that allows us to enable cookie consent capability. Under my guidance, the UX team looked at E2E flow and provided an intuitive user-friendly design.

The new design provided more educational content and a price breakdown. Based on user feedback, we used larger and bolder fonts with a cleaner layout to enhance readability. We also provided an interactive quiz with user-friendly questions and an interactive UI to capture user details. At the end of the journey, a user is able to select and enroll into a Medicare Plan that best matches their needs.