Producer Toolbox Branding

PTB has been operated without an actual logo. This impact our branding and long-term vision for the secured portal. Under my art direction, we brainstormed and collaborated with Marketing team and came up with a few unique concepts. After a few iterations, we designed a bold and long-lasting logo for Producer Toolbox secured portal. We decided to continue with the primary blue so that in consistent with Anthem's Motif Design System.