Interactive Mobile Raffle

Broker Plus mobile app is an existing and available to download on the App Store for Brokers to manage their clients. An extension to the app is to integrate a fun and interactive raffle ticket game. The business goal is to encourage users to download the app in order to view the raffle tickets at Conference events. Brokers can win prizes, discounts, or promo materials.

We designed a quick way to access to raffle experience for new users without having to register. Broker will get notification whether they win or not. We're leveraging different color schemes to drive the emotion of the raffle's results. The raffle experience alone increased to over 3000 downloads after 3 weeks of its release.