Problem & Opportunity

Problem:

• The Broker Plus app existed, but user acquisition around conference events was limited.

• Many users were hesitant to register or download the app just to “check it out” at an event.

• Without a compelling reason to install, the app was under-utilized as a marketing touchpoint.

Opportunity:

• Use a gamified raffle experience to make app installation more attractive.

• Let attendees engage without friction: no mandatory registration required.

• Use push notifications to deliver instant win / loss feedback and drive repeat engagement.

Research & Insights

• User interviews: Interviewed stakeholders and talked to a small group of brokers about what would encourage them to download an app. Many said “free stuff,” “games,” or “quick wins” are very compelling at events.

• Competitive benchmarking: Looked at other event apps that run lotteries or raffles to understand how they handle onboarding and prize delivery.

Key Insights:

• Users are more likely to install when there is no barrier (no forced signup) up front.

• Instant feedback (win / loss) is emotionally engaging and drives viral sharing.

• Using color and motion for “win” state (e.g., celebratory color) vs “lose” state increases emotional impact.

Ideation & Design Process

High-Fidelity Design:

• Built mockups with branded colors, playful rewards UI, and visual hierarchy to highlight prize vs “play again.”

• Designed 3-4 distinct UI states; idle, reveal in progress, win/loss

• Applied micro-animations or feedback states: e.g., a confetti burst on win, subtle change of color/texture on loss.

Emotion & Visual Design:

• Chose a bright, warm secondary color for “win” states to evoke joy.

• Used a more neutral tone when user loses, but still kept it visually clean to avoid feeling punitive.

Implementation & Collaboration

• Worked with mobile developers to ensure the “scratch” interaction was technically feasible (using a simple tap or swipe to reveal).

• Defined lightweight notification content with Product Manager: “Congrats! You won! Check your prize,” or “Sorry, not a winner this time — try again.”

• Provided design specs and assets (icons, buttons, gradients) for dev.

Outcome & Impact

Results and User Feedback

• After release, the raffle experience drove over 3,000+ app downloads in three weeks.

• This represents a significant uplift in app adoption tied directly to the conference.

• Many users reported the raffle was “fun” and “easy to play,” especially because they didn’t need to register first.

• Stakeholders also noted increased booth traffic / app engagement post-conference.

Reflections & Learnings

Nothing is perfect — there are always opportunities to improve.

Challenges

• Without requiring registration, it’s harder to convert these users into long-term, active brokers.

• Business requirements and objectives were not clear at the beginning and required re-work multiple times.

What went well

• Low barrier to entry (no registration) meant more users tried it.

• Emotional design (color, reveal interaction) made the experience enjoyable.

• Close alignment with product and dev ensured a smooth, timely launch — perfect for a conference window.