Hi! I’m Phat Tran.
A product-focused UX/UI leader leveraging AI-driven design to create intuitive, high-performing experiences that accelerate business growth.
With 10+ years in product-driven UX/UI, I lead AI-enhanced design initiatives that turn complex insights into intuitive, high-performing experiences. Skilled in driving cross-functional collaboration, mentoring teams, and managing the full design lifecycle, I deliver scalable solutions that boost engagement, elevate customer satisfaction, and accelerate business growth.
PRICIPAL PRODUCT DESIGN, UX/UI DESIGN, RESEARCH
AI-Integrated Platform ReDesign
PTB is a secure portal that allows brokers to manage their clients, applications, quotes, and view their commissions online.
UX STRATEGY, LEAD PRODUCT DESIGN, USABILITY TESTING
Interactive Mobile Raffle
A unique raffle tickets mobile experience within Broker Plus app that allows users to win prizes at onsite conference meetings.
PRINCIPAL PRODUCT DESIGNER, GEN-AI DESIGN
Gen-AI–Assisted Chatbot
Design an intelligent chat-based support system that helps users quickly find information, submit service requests, and troubleshoot issues without relying on live agents.
PRODUCT DESIGN, DESIGN SYSTEM, DATA VISUALIZATION
Associate Productivity Platform
APP is an internal platform with highly complex data that allows associates and leadership to gather member insights, analytics, team access, and member search driven by AI, along with other capabilities that enable developers to streamline their processes.
UX/UI DESIGN, DESIGN SYSTEMS, RESEARCH
IngenioRx Mobile App
IngenioRx is a one-stop-shop for users to get their medication online. The app allows users to get refills, pay online, pharmacy search, view ID cards, and set up their Specialty auto-refill.
ART DIRECTION, UX/UI DESIGN
Medicare Shopper
Reimagined Medicare Shopper journey and provided personalized experience that allows users to search, compare and select the right plan for them.
LEAD DESIGN, FRONT-END DEV
Ashworth College
Ashworth College is an online college that allows students to learn in-demand skills, get online training and certification, and earn college degree programs at their own pace.